Atlas Ocean Voyages has expanded its partnership with Approach Guides to launch personalized, co-branded websites for travel advisors, giving them a way to market and sell the company’s voyages.
The co-branded website works in tandem with Atlas’s pre-designed marketing pages, called content experiences, that spotlight the brand’s yacht-style expeditions, exclusive onboard experiences, destinations and all-inclusive luxury.
Helping Advisors Sell, Sell, Sell
“Our website is a treasure trove of content—from immersive itineraries and ship details to special offers and destination stories—and now advisors can use all of it to inspire clients and grow their business,” said Colleen Rodriguez, Vice President of Marketing at Atlas Ocean Voyages, in a press statement. “With this launch, every page shared is fully co-branded and drives leads directly to the advisor, making their marketing smarter, faster and more impactful.”
With this upgrade, every content experience now connects to the advisor’s personalized version of the Atlas website, complete with detailed itineraries, real-time pricing and availability. In addition, calls to action facilitate private communications with advisors.
“Atlas Ocean Voyages now offers the industry’s most powerful co-branded marketing solution for trade partners,” said Approach Guides co-founder & CMO Jennifer Raezer, in a media statement. “Pairing content experiences with a co-branded website allows advisors to inspire travelers, nurture leads and convert interest into bookings—all within a single, cohesive brand experience.”
The service is available now and free for advisors. Those already using Atlas content will find that every link now connects clients to their co-branded website. Advisors new to the solution can get started in seconds at inspires.to/atlas—no login required.
