Recommend Digital Specs

Dedicated Third-Party Eblast

Media Specifications

• Material specification options:
  Option A: HTML file with click through URL(s) with in line CSS controls (tables only no DIVS)
  Option B: JPG (entire image will be clickable) — should be no more than 700 pixels in width and no more than 1300 pixels in height. File size not to exceed 900KB.
• Requirements: Subject line (what should appear in the subject line of the email). All images should have ALT, height and width parameters.
• The following are not allowed: CSS shorthand, JavaScript, Flash & no background images.

Third-Party Tag Formats

• Click tags
• Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

• All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
• No fourth-party tracking
• Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline: 10 days prior to launch

NOTE: Please avoid using spam words in your subject line/pre-header as that can have a negative impact on an email campaign’s deliverability. You can access a list of spam trigger words by clicking here. Using a subject line rater is also a great tool to ensure best practices.

Dedicated Reblast to Opens

Media Specifications

• NOTE: Reblasts to opens are sent to recipients who opened the original email and require a new subject line. Updating the creative content is recommended but not required.

Material specification options:

• Option A: HTML file with click through URL(s) with in line CSS controls (tables only no DIVS)
• Option B: JPG (entire image will be clickable) — should be no more than 700 pixels in width and no more than 1300 pixels in height. File size not to exceed 900KB.

• Requirements: Subject line (what should appear in the subject line of the email – must be unique from previous eblast). All images should have ALT, height and width parameters.
• The following are not allowed: CSS shorthand, JavaScript, Flash & no background images.

Third Party Tag Formats

• Click tags
• Impression tracker pixel
• Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

• All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
• No fourth-party tracking
• Third party tags must be live at the time of submission to enable thorough testing before launch
• Please avoid using spam words in your subject line/pre-header as that can have a negative impact on an email campaign’s deliverability. You can access a list of spam trigger words by clicking here. Using a subject line rater is also a great tool to ensure best practices.

Deadline

• Deadline: 10 days prior to launch

Dedicated Reblast to Non-Opens

Media Specifications

• NOTE: Reblasts to non-opens are sent to recipients who did not open the original email and require a new subject line. Updating the creative content is optional but not required.

Material specification options:

• Option A: HTML file with click through URL(s) with in line CSS controls (tables only no DIVS)
• Option B: JPG (entire image will be clickable) — should be no more than 700 pixels in width and no more than 1300 pixels in height. File size not to exceed 900KB.

• Requirements: Subject line (what should appear in the subject line of the email – must be unique from previous eblast). All images should have ALT, height and width parameters.
• The following are not allowed: CSS shorthand, JavaScript, Flash & no background images.

Third Party Tag Formats

• Click tags
• Impression tracker pixel
• Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

• All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
• No fourth-party tracking
• Third party tags must be live at the time of submission to enable thorough testing before launch
• Please avoid using spam words in your subject line/pre-header as that can have a negative impact on an email campaign’s deliverability. You can access a list of spam trigger words by clicking here. Using a subject line rater is also a great tool to ensure best practices.

Deadline

• Deadline: 10 days prior to launch.

Video E-blast

E-blast Media Specifications

• Material specifications: HTML file with inline CSS controls (tables only no DIVS) – OR – JPG no larger than 700×1000. Total weight of images should not exceed 800K. (entire email will be linked to video hosting page on recommend.com)
• Requirements: Subject line (what should appear in the subject line of the email). All images should have ALT, height and width parameters.
• The following are not allowed: CSS shorthand, JavaScript, Flash & no background images.
• Impression tracker pixel
• Hero (main) Image must contain play button overlay.

Video Hosting Page Specifications

• Video File Formats: MP4/MOV H.264
• Bitrate:
  • 720p requires a speed of 4Mbps (megabytes per seconds) – OR –
  • 1080p requires a speed of 8Mbps (this is best for full screen playing)
• Recommended Video Length: 6 – 180 sec. (max)
• Recommended Video Frame Rate: 24 – 30 FPS.
• Recommended Video Aspect Ratio: 16:9
• Max File Load Size: 40MB
• 6-word title (max)
• Website Copy: up to 400-word sponsored content on recommend.com along with supplier’s URL. Click-through URL: Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Deadline: 20 days prior to launch

NOTE: Please avoid using spam words in your subject line/pre-header as that can have a negative impact on an email campaign’s deliverability. You can access a list of spam trigger words by clicking here. Using a subject line rater is also a great tool to ensure best practices.

Custom Newsletter + Online Feature

Media Specifications

Specifications: (Banners, Content and Images to be supplied by client)
Client Supplied Assets: Sponsorship includes the following exclusive branded media placement (supplied):

• One 728×90 banner ad + URL
• Two 300×250 banners ads + URL(s)
• Three content pieces: 300-400 words each with URL(s) and Three 1280×1067 high res images – one image per content piece

File formats for images: PNG, GIF, JPG (Minimum 120dpi)
File Size: 50K max

Third-Party Tag Formats

• Click tags
• Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

• All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
• No fourth-party tracking
• Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline: 10 days prior to launch

Native Newsletter + Online Feature

Media Specifications

• Specifications: (Recommend to create content. Banners, topic and images to be supplied by client)
• Client Supplied Assets: Sponsorship includes the following exclusive branded media placement (supplied):
• • One 728×90 banner ad within native newsletter
  • Two 300×250 banner ads within native newsletter
  • One 728×90 banner and One 300×250 banner will also run on each content piece page on recommend.com.
    Additional Note: If multiple banners are sent, please specify which banners are intended to run in the newsletter and which one is intended to run with the online content pieces.
• (3) hi-res 1280×720 image per piece
• 300×250 image per content piece page.
• File formats: PNG, GIF, JPEG (Minimum 120dpi)
• File Size: 50K max

Third-Party Tag Formats

• Click tags
• Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

• All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
• No fourth-party tracking
• Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline: 10 days prior to launch

Newsletter Banners

Media Specifications

• Banner ads: (728×90, 300×250)
• File formats: GIF, PNG, JPEG, (no Flash files can be used).
• Max File Load Size: 50KB.
• Animation: GIFS accepted.
  Note: First frame should display intended message, older email browsers including Outlook, only render the first frame and will not run through entire animation timeline.
• Requirements: URL location for clickthrough.

Third-Party Tag Formats

• Click tags
• Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

• All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
• No fourth-party tracking
• Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline: 10 days prior to launch

Newsletter Takeover

View Sample

Media Specifications

• 728×90 (2), 300×250 (2), Feature Story (1)
• Sponsored content in Recommend Spotlight and on recommend.com*.
• File formats: PNG, GIF, JPEG
• Max File Load Size: 50KB.
• Website Copy: 400-word sponsored content on recommend.com along with supplier’s URL
• Newsletter Copy: 6 word title (max)
• Newsletter Excerpt: Up to 25 Words.
• Additional Notes: Photos cannot contain logos or copy

Third-Party Tag Formats

• Click tags
• Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

• All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
• No fourth-party tracking
• Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline: 10 days prior to launch

Sponsored content on Recommend.com must be unique content. Content published on our site should not exist elsewhere on the internet including on recommend.com as duplicate content negatively impacts Google rankings. All advertorials must pass a duplicate content check by the editorial team before being published on our website. If client wants to use content previously published on Recommend.com, client must agree that we revise the old content with an updated published date and new main image. If content needs to be rewritten by Recommend editors in order to pass a duplicate content check, a fee of $500 will be incurred.

Social Media Video Reel

Media Specifications

Platforms

Facebook, Instagram & LinkedIn

Required Assets

• 1 ready-to-share video (Reels/Stories format), 60–90 seconds
• Video caption copy: up to 2,000 characters
• 1 full URL (will be placed at the end of the caption)

Optional (if you want included)

• Platform tags/handles for Facebook, Instagram, and LinkedIn (up to 3 @handles per platform)
• Hashtags (up to 5 per platform)

Video Specs

• Preferred size/aspect ratio: 1080 × 1920 px (9:16 vertical)
• File type: MP4 (preferred)
• Video codec: H.264 (preferred)
• Audio: AAC (preferred)
• Max file size: 250 MB

Notes

• Third-party tags: not available within social platforms (no external tracking tags/pixels applied)

Materials Deadline

• Due 10 days prior to launch

Linkedin Targeted Campaign

Single Image Ads

• File Type: JPG, PNG, or GIF
• File Size: 5 MB

Horizontal / Landscape

Horizontal images will deliver to both desktop and mobile.

• Minimum: 640 × 360 pixels
• Maximum: 7680 × 4320 pixels
• Recommended: 1.91:1 – 1200 × 628 pixels

Square

LinkedIn recommends this aspect ratio for delivery across both desktop and mobile.

• Minimum: 360 × 360 pixels
• Maximum: 4320 × 4320 pixels
• Recommended: 1:1 – 1200 × 1200 pixels

Vertical

LinkedIn recommends this aspect ratio for best CTR performance on mobile (vertical images do not deliver to desktop). While 1:1.91 vertical images are still supported, they will have borders added to either side of the frame. To avoid borders, a 4:5 aspect ratio is recommended.

• Minimum: 360 × 640 pixels
• Maximum: 2430 × 4320 pixels
• Recommended Sizes:
  • 1:1.91 – 628 × 1200 pixels
  • 2:3 – 600 × 900 pixels
  • 4:5 – 720 × 900 pixels

Call To Action Options

• Apply
• Download
• View Quote
• Learn More
• Sign Up
• Subscribe
• Register
• Join
• Attend
• Request Demo

URL Requirements

• Landing Page URL: Required
• URL Prefix: http:// or https://
• URL Characters: Up to 2000 characters in the destination field

Video Ads

• Video File Size: 75 KB (min) – 500 MB (max)
• Video Duration: 3 seconds – 30 minutes
• Video Captions: Optional
• Video Sound Rate: Less than 64 KHz
• Minimum Width: 360 pixels
• Maximum Width: 1920 pixels
• Minimum Height: 360 pixels
• Maximum Height: 1920 pixels
• Aspect Ratio Range: 9:16 (0.563) – 16:9 (1.778)

Call To Action Options

• Apply
• Download
• View Quote
• Learn More
• Sign Up
• Subscribe
• Register
• Join
• Attend
• Request Demo

Recommended Dimensions

• Vertical (4:5): Min 360 × 450 pixels | Max 1080 × 1350 pixels
• Vertical (9:16): Min 360 × 640 pixels | Max 1080 × 1920 pixels
• Landscape (16:9): Min 640 × 360 pixels | Max 1920 × 1080 pixels
• Square (1:1): Min 360 × 360 pixels | Max 1920 × 1920 pixels
• Aspect Ratio Tolerance: 5%

URL Requirements

• Landing Page URL: Required
• URL Prefix: http:// or https://
• URL Characters: Up to 2000 characters in the destination field

Thought Leadership Webinar/Report

Media Specifications

• 250 words – Thought Leadership write-up at the bottom of the industry report on how the brand contributes to the topic of the report, supplied by client
• 50 words “About Client” supplied by client with click through URL and social media links (either about hotel or corporate brand, etc.)
• Sponsor Logo
  • Format – .ai or .eps format
  • Colors – dark / color for white background
  • Dimensions – no specific size required as vector logos can be resized.

300×250 Banner

Media Specifications

Desktop

• Image Dimension: 300×250 pixels (Minimum 120dpi)
• Max File Load Size: 200 KB
• File Formats: JPG, GIF, PNG, HTML5
• Animation: Limited to one loop, not to exceed 15 seconds

Mobile

• Same banner size runs on mobile. No further assets required.

Third Party Tag Formats

• Image
• IFRAME
• JavaScript
• Click tags
• Impression tracker pixel
• Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

• All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
• No fourth-party tracking
• Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline

• 10 days prior to launch

Demo Link

300×600 Banner

Media Specifications

Desktop

• Image Dimension: 300×600 pixels (Minimum 120dpi)
• Max File Load Size: 200 KB
• File Formats: JPG, GIF, PNG, HTML5
• Animation: Limited to one loop, not to exceed 15 seconds

Mobile

• Same banner size runs on mobile. No further assets required.

Third Party Tag Formats

• Image
• IFRAME
• JavaScript
• Click tags
• Impression tracker pixel
• Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

• All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
• No fourth-party tracking
• Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline

• 10 days prior to launch

Demo Link

300×600 Filmstrip

Media Specifications

Desktop

• Creative Count: 5 creatives
• Image Dimension: 300 × 600px
• Max File Load Size: 300KB
• File Formats: JPG, GIF, PNG, HTML5
• Animation: Limited to one loop, not to exceed 15 seconds

Mobile

• Same banner size runs on mobile. No further assets required.

Third Party Tag Formats

• Image
• IFRAME
• JavaScript
• Click tags
• Impression tracker pixel

Third-Party Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, DoubleClick / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

• All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant).
• No fourth-party tracking.
• Third-party tags must be live at the time of submission to enable thorough testing before launch.

Deadline:

• 10 days prior to launch

Demo Link

Expandable Video

Media Specifications

Desktop

• Video File Formats: MP4/H.264
• Acceptable Formats Requiring Conversion: MP4, MOV
• Recommended Video Length: 6–30 seconds (max)
• Recommended Video Frame Rate: 24–30 FPS
• Recommended Video Aspect Ratio: 16:9
• Max File Load Size: 30MB
• Recommended Logo Size: For best legibility, logos should be added using the collapsed view dimensions.
• Recommended Font Size: For best legibility, font should be readable in the collapsed view dimensions.
• Click-through: Static URL, UTM tracking, or Click Tag

Mobile

• Collapsed view displays on mobile.
• Expanded view is not available on mobile.

Third Party Tag Formats

• JavaScript (Tracking tag)
• Click tags
• Impression tracker pixel

Third-Party Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, DoubleClick / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

• All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant).
• No fourth-party tracking.
• Third-party tags must be live at the time of submission to enable thorough testing before launch.

Deadline:

• 10 days prior to launch

Demo Link

Floor Banner

Media Specifications

Desktop

• Image Dimension: 728×90 or 1340×100 pixels (Minimum 120dpi)
• Max File Load Size: 200 KB
• File Formats: JPG, GIF, PNG, HTML5
• Click-through: Static URL, UTM tracking or Click Tag
• Animation: Limited to one loop, not to exceed 15 seconds

Mobile

• An additional banner size of 320×50 is mandatory and must be supplied when providing mobile banner in html/tag form.

Third Party Tag Formats

• Image
• JavaScript (Tracking tag)
• Click tags
• Impression tracker pixel
• Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

• All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
• No fourth-party tracking
• Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline:

• 10 days prior to launch

Demo Link

Interstitial

Media Specifications

Desktop

• Assets: Client Supplied
• Image Dimension: 640×480 or 500×500 pixels (Minimum 120dpi)
• Max File Load Size: 300 KB
• File Formats: JPG, GIF, PNG
• Clickable Areas: Two clickable areas available within expanded view
• Click-through: Static URL, UTM tracking or Click Tag
• Animation: Limited to one loop, not to exceed 15 seconds

Mobile

• Image Dimension: 320×480 pixels
• Max File Load Size: 200 KB

Third Party Tag Formats

• Image
• JavaScript (Tracking tag)
• Click tags
• Impression tracker pixel
• Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

• All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
• No fourth-party tracking
• Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline:

• 10 days prior to launch

Demo Link

Countdown Timer

Media Specifications

Required Assets

• Teaser Copy: 45-character limit
• Logo: Transparent background required
• Start and End Date/Time: For example, Start: 11/1 at 12:00 AM, End: 12/31 at 11:59 PM. Including specific times is optional. Dates only or general timeframes such as days and hours are also acceptable.

Design Customization

• Background Color: Based on standard web colors
• Text Color: Based on standard web colors
• Timer Color: Based on standard web colors
• Call to Action Button: Color and copy required, 15-character limit
• URL Link: Destination URL required

Billboard

Media Specifications

Desktop

• Image Dimension: 2000×300 pixels (Minimum 120dpi)
• Max File Load Size: 500 KB
• File Formats: JPG, GIF, PNG, HTML5
• Animation: Limited to one loop, not to exceed 15 seconds

Mobile

• Same banner size runs on mobile. No further assets required.

Third Party Tag Formats

• Image
• IFRAME
• JavaScript
• Click tags
• Impression tracker pixel
• Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

• All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
• No fourth-party tracking
• Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline

• 10 days prior to launch

Demo Link