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In honor of Breast Cancer Awareness Month, hotels are going pink.

Bleau Goes Pink
For the 10th year, Fontainebleau Miami Beach has partnered with the Sylvester Comprehensive Cancer Center at the University of Miami Health System to co-host the annual Bleau Goes Pink campaign in honor of Breast Cancer Awareness Month. This October, the Miami Beach resort is offering several month-long dining, spa and room promotions in which a percentage of the proceeds will benefit breast cancer research, treatment and care at Sylvester.

To launch this year’s Bleau Goes Pink campaign, Fontainebleau will illuminate the iconic Chateau building in pink to honor those who have battled and been affected by breast cancer and those dedicated to finding a cure for the disease. The lighting which requires over 100 high-powered lighting fixtures will begin on Monday, Oct. 1 and will resume from dusk to 10 p.m. each night throughout the month of October.

In support of Sylvester Comprehensive Cancer Center, Fontainebleau is offering programming for guests that will contribute to the center’s cause, including rejuvenating spa treatments at Lapis Spa, pre-fix menus at its signature restaurants, Scarpetta by Scott Conant, StripSteak by Michael Mina and Hakkasan, and a luxurious accommodations package.

With the Stay for the Cure room package, available for all stays through the month of October, guests can experience Fontainebleau’s first-in-class amenities from dining to spa. Package includes overnight accommodations for two in a Deluxe guestroom category or above; a 3-course, prix-fixe dinner for two at StripSteak by Michael Mina, Scarpetta by Scott Conant or Hakkasan; one 50-minute spa treatment (options include Swedish Massage, Deep Tissue or Triple Cleanse Facial); and one bottle of rosé per room. For every package booked, 10 percent of proceeds will be donated to Sylvester Comprehensive Cancer Center. The package can be booked starting Oct. 1, 2018; rate is $579 per night and booking code is Bleaupink. Travel and booking window is Oct. 1-31.

Fontainebleau’s signature restaurants are offering a 3-course, prix-fixe dining experience throughout October. The menu, priced at $55 pp, will include an appetizer, entree, dessert and a glass of rosé; $5 from each menu ordered will be donated to Sylvester. And throughout the month of October, Fontainebleau Miami Beach will donate $2 to Sylvester when guests book any of these 50-minute treatments at Lapis Spa: Swedish Massage, Deep Tissue or Triple Cleanse Facial. For more information, visit

Tickled Pink Spa Treats
The Spa at PGA National invites guests to unwind with a spa and/or wellness experience as part of the countywide Spa & Wellness Month in The Palm Beaches, an initiative organized by Discover The Palm Beaches. From Oct. 1-31, 2018, The Spa at PGA National is participating and will donate $5 proceeds from each Spa & Wellness Month package sold to the American Cancer Society of Palm Beach in honor of Breast Cancer Awareness Month.

Located in Palm Beach Gardens, The Spa at PGA National will offer the Tickled Pink Menu exclusively during the month of October in celebration of Spa & Wellness Month, Sundays to Fridays. Choose one or more of the $99 exclusive Tickled Pink Menu options, plus receive a mini bottle of Rose Prosecco.

Treatments include the 50-minute Pink Champagne Swedish Massage; the 50-minute Pink Himalayan Salt Pedicure + Manicure; the 50-minute Pink Himalayan Salt Body Treatment; and the 50-minute Pink Himalayan Superfruit Facial. For more information, visit

Hard Rock International is going “pink” for the brand’s 19th annual PINKTOBER campaign. Throughout October, guests are invited to join the fight against breast cancer at Hard Rock Cafes, Hotels and Casinos worldwide. Proceeds from the PINKTOBER campaign will benefit research and awareness-driving efforts for Hard Rock Heals Foundation, which works with numerous charity partners worldwide.

Hard Rock Hotel guests in Hollywood, FL, for example, can rent pink, poolside VIP cabanas decorated in all things pink—from the lounge chairs to the curtains. Guests can enjoy exclusive PINKTOBER pampering services, such as a pink lemonade body scrub or a pink rose petal facial at Rock Spas at Hard Rock Hotel locations. Proceeds from cabana rentals and spa services will be donated to the American Cancer Society.

Hard Rock fans will also have the opportunity to wear the hottest color of the season with the 2018 PINKTOBER collector’s edition pin, a guitar-themed pink breast cancer awareness ribbon ($14.00/11.98€). Pins will be sold exclusively at Hard Rock properties worldwide, including cafes, hotels and casinos and online at  A portion of the retail price of each PINKTOBER pin sold will be donated to the Hard Rock Heals Foundation to support breast cancer awareness worldwide. 

For the 2018 Hard Rock PINKTOBER event lineup, visit