Explore the Unexpected in Merida

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To truly appreciate a destination, you have to experience it. Take a new adventure and discover the deep culture that surrounds you in Merida, Yucatan, Mexico, the location of ASTA’s next annual ASTA Destination Expo (ADE).

ADE is an immersive onsite learning experience that will ensure you return home ready to put your newfound familiarity of the Yucatan to work. Discover the engaging local traditions and distinct cultural and political identity of Merida, as ASTA’s Destination Expo gives you real life experiences you can share with your clients.

While in Merida, you will gain first-hand insight into Mayan history and heritage while understanding the crossroads between the Mayan and Spanish influence in this captivating destination. Explore the Mayan ruins and neighboring towns to get an experience that only exists in the Yucatan. In addition to the magnificent Mayan ruins, the Yucatan is a showcase for historical cities and gorgeous natural resources, such as cenotes and caves. Immerse yourself in the local’s vast cultural heritage and values of the Mayan communities, which are expressed through music, dance and cuisine.

Included in your ADE registration are a variety of complimentary sightseeing tours for you to participate in. These tours offer truly unique experiences that will assist you in creating extraordinary itineraries for your clients in the future. You will also take part in top-ranked training seminars that take the training beyond the classroom. The information you will gain from these educational seminars will be invaluable when selling this fascinating city. With sessions focusing on the geography, gastronomy, culture and history of Merida, you will return home with a comprehensive understanding of all that Merida has to offer.

ASTA’s Destination Expo 2014 will take place March 27-30, 2014. Rates start at $409. Be sure to register soon as the price will go up. To register for this exciting event and for more information on air, tours, transfers and accommodations, agents should visit asta.org/ade.