VisitBritain Travel Trade Resources

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Visit Britain

VisitBritain, the national tourism agency responsible for marketing England, Scotland and Wales, has three useful resources designed to help you inspire travelers to visit British destinations. Whether it’s promotional materials for your agency, informative brochures or the highly sophisticated travel training program specifically tailored for travel agents, VisitBritain provides all the assets you need.

The Toolkit is a range of promotional materials including window posters, pull-up stands and merchandise that can assist in promoting Britain within your agency. The high resolution artwork is available to download from the VisitBritain Images website and print at your discretion. For access to the required materials, register at and contact your local VisitBritain representative to obtain toolkit permission.

Travel Agents Guide
The Travel Agents Guide is a complimentary online brochure providing all the essential information you need in order to assist in selling Britain. Information on weather, currency, transportation, accommodation, events and visas are all included. Additionally, there is a range of information on the different regions of Britain and imagery to inspire both trade and consumers alike. The brochure can be downloaded here. For a print copy, contact

Brit Agent
BritAgent is VisitBritain’s complimentary online travel training program tailored specifically for travel agents, tour operator staff and anybody with an interest and desire to sell Britain as a destination. The training is comprised of three core modules that provide users with the essential knowledge needed in order to sell Britain effectively. In order to graduate, users must achieve 80 percent or higher in each module assessment. Certified BritAgents receive an 8 percent discount on a variety of products at, as well as business referrals from its online recognition tool.

To find out more about VisitBritain travel trade, visit