LATAM Airlines is the new kid on the aviation block, a brand that joins LAN Airlines and TAM Airlines to form the largest airline group in Latin America.
“The passenger experience will improve with access to a single product and service within one network,” says Enrique Cuito, LATAM group’s CEO, and will benefit from “a more powerful online presence and integrated channels of communication.”
The new LATAM-branded airline group will unite all the passenger and cargo airlines for the LATAM Airlines Group—LAN Airlines and its affiliates in Peru, Argentina, Colombia and Ecuador, as well as TAM Linhas Aereas and its subsidiary TAM Air Transport Mercosur, which includes TAM Airlines (Paraguay).
As part of the consolidation of LAN and TAM, and following the association of both airlines and their affiliates, the choice of the name LATAM is the result of an extensive study conducted in 10 countries.
The rollout of the new corporate brand image—for airports, aircraft, commercial offices, web pages and uniform—is expected to take three years to complete.
Presently, the LATAM group offers more than 1,500 flights per day, domestic passenger operations in seven countries, and more than 140 passenger destinations in 24 countries with daily flights to Europe, the U.S., Australia and the Caribbean. For more information, visit latamairlinesgroup.net.
