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Two of the adventure travel industry’s bike tour operators—Tourissimo and Ride & Seek—teamed up to offer travelers a new selection of cycling itineraries called Plus Tours.

Tourissimo specializes in active travel in Italy, while Ride & Seek offers cycling adventures following historic routes in Europe. Together, Plus Tours combines these niche specialties to offer itineraries that incorporate cycling, history, and culture.

Ride & Seek’s founder Dylan Reynolds and Tourissimo’s founder Beppe Salerno have known each other for 20 years when they both worked as bike tour guides in Italy. Together they believe they can offer clients something different that incorporates the best of both worlds—culturally-focused tours that incorporate soft adventure.

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Travelers enjoying a picnic break in Chianti. (Photo courtesy of Plus Tours.)

The first  of the two Plus Tour itineraries is the Puglia and Matera Plus Tour, which is scheduled for Sept. 14-21,2018. On this itinerary, guests will venture from the Adriatic Sea to Matera as they enjoy routes through Southern Italy. They’ll ride through farmlands rich in Greek, Norman, and Arab influences, and also ride through Puglia’s the Valle D’Itria. And, while in Alberobello, they’ll go through conical dwellings surrounded by enormous olive trees. The other tour, scheduled for Sept. 22-29, 2018, is Friuli and Slovenia Plus Tour. On this itinerary, guests will explore Friuli’s wine regions of Collio and Colli Orientali del Friuli, which will be the focus of the ride toward Slovenia. While in Slovenia, guests will ride through the wine areas of Goriska Brda and Vipavska Dolina. Guests will take in the peak of the grape harvest and the beginning of the wine-making process. Rates for both itineraries start at $4,195 pp.

For 2019, Plus Tour plans to add all-terrain itineraries. As Salerno noted in press materials, “Gravel Bikes are the hottest trend in the cycling world and we will be unveiling a series of gravel bike tours starting with Southern Tuscany and Sicily.

For more information, visit And, for more on how to sell adventure travel trips, don’t miss: Targeting Clients for Adventure Travel.