Brendan Vacations is launching a new advisor FAM designed to deepen product expertise and strengthen Ireland sales across North America. The Ireland FAM will run Oct. 17–22, 2026, and will be open to travel advisors in the U.S. and Canada.
The program marks the first time Brendan Vacations has combined three distinct travel styles into a single immersive FAM experience, allowing advisors to personally experience how different Ireland itineraries can be tailored to diverse client needs.
“The best way to match a client with their perfect Celtic experience is to have lived it yourself, and Brendan Vacations’ new FIT FAM is built to help advisors do exactly that,” said Whitney Ramirez, SVP Sales, Brendan Vacations North America, in a media statement. “Advisors will master the craft of selling Ireland through expert-led training, build relationships with fellow advisors and the Brendan Vacations team on-trip and return equipped with firsthand knowledge of each of Brendan’s personalized FIT travel styles.”
Three Ireland Travel Styles, One Advisor Journey
The FAM will operate as three simultaneous itineraries, each highlighting a different way to experience Ireland through Brendan Vacations’ core product offerings: Seamless Rail journeys, Luxurious Private Driver experiences and Intimate Small Group travel.
All itineraries begin in Dublin and conclude with a shared finale at Ashford Castle, where the full advisor group will reunite for a closing program. Each itinerary highlights a different region of Ireland while showcasing curated experiences designed to support experiential selling:
- Kilkenny & Ashford Castle: Advisors explore the medieval city of Kilkenny with a local host, including visits to Kilkenny Castle, Rothe House and St. Canice’s Cathedral, along with a culinary walking tour.
- Westport & Ashford Castle: The itinerary features Ireland’s food scene in Westport, landscapes of Achill Island, cycling along the Great Western Greenway and a visit to Kylemore Abbey.
- Killarney & Ashford Castle: Advisors experience southern Ireland, including a jaunting car tour in Killarney National Park, the Ring of Kerry and a Deluxe Seaweed Experience, a MAKE TRAVEL MATTER experience.
At Ashford Castle, the program concludes with a fine dining experience at the George V Restaurant and a falconry session at Ireland’s oldest falconry school.
Applications are open now and accepted on a rolling basis, with the first round of confirmations issued on June 15, 2026. Advisors can apply here and are encouraged to apply early to secure their preferred itinerary.
For more information, visit brendanvacations.com.
