Beaches Resorts is ushering in the holiday season with a new family-focused campaign. In partnership with The Lumistella Company, creators of The Elf on the Shelf Santaverse, the all-inclusive resort brand has unveiled the “Shelf to Shore” Vacation Sweepstakes, giving one family the chance to win a 4-day, 3-night stay at any Beaches Resort.
Through Christmas Eve, Beaches is also rolling out the Beaches Resorts Scout Elf Mobile, a branded ride-share vehicle wrapped in tropical-themed Elf on the Shelf imagery. Passersby who spot the vehicle cruising in New York City or Chicago can also enter the sweepstakes by scanning a QR code displayed on its exterior.
The vehicle serves as a mobile postcard from the Caribbean, featuring scenes of Scout Elves sunbathing on the beach and splashing down waterslides.
Entries for the “Shelf to Shore” Vacation Sweepstakes are open to residents of the U.S. and Canada through 11:59 p.m. EST on Christmas Eve. You can direct clients to the official sweepstakes page for full eligibility and details.
Elf on the Shelf Holiday Experiences
The campaign supports Beaches Resorts’ ongoing collaboration with The Lumistella Company and complements the annual Elf on the Shelf at Beaches Resorts holiday program. Running Nov. 28–Dec. 31, 2025, at Beaches Negril and Beaches Turks & Caicos, the program transforms the resorts into Caribbean holiday playgrounds featuring Scout Elf–themed parties, family-friendly movie screenings, storytime sessions, festive karaoke and other seasonal activities crafted to elevate the guest experience.
A highlight is the debut of the first-ever Elf on the Shelf Caribbean Vacation Suite at Beaches Turks & Caicos—a limited-time holiday accommodation infused with signature red-and-white decor, a Christmas tree, themed keepsakes and surprises designed for multigenerational families.
For more information, visit beaches.com.
