Windstar Cruises has partnered with Approach Guides to launch new co-branded marketing pages. The new offering coincides with the launch of two new Star Class yachts joining the Windstar fleet: Star Seeker, which was added in December 2025, and Star Explorer set to arrive in late 2026
The new marketing pages will be customized with the advisor’s name and contact information, providing a personalized version of windstarcruises.com. This will enable advisors to present new Windstar ships to clients efficiently, without the need for marketing setup, logins or technical expertise.
Each travel advisor’s co-branded Windstar website will be live and continuously updated, with daily refreshes to pricing, offers, and the latest ships, products and features, allowing advisors to share real-time information with clients while eliminating the time normally spent maintaining content.
“We’re adding two ships to our fleet in quick succession, and that means our advisors have meaningful new vacation options to sell to their clients,” said Janet Bava, chief commercial officer, Windstar Cruises, in a press release statement. “Approach Guides allows advisors to save time on marketing so they can focus on what they do best: building trusted relationships with their customers.”
With one click, and no login required, travel advisors will be able to co-brand and share professionally designed marketing pages spotlighting Windstar destinations, ships, itineraries and offers, including the two newest Star Class ships. These pages can be customized with the advisors’ own name and contact information. The platform will also allow advisors to communicate Windstar’s small-ship advantage — including closer-to-shore access, immersive ports and a more personal onboard experience — using on-brand, conversion-focused messaging.
“Windstar is in a rare position; they’re growing their fleet while maintaining the intimate, small-ship experience that makes advisors passionate about selling them,” said Jennifer Raezer, co-founder and CMO, Approach Guides, in a press release statement. “We built the platform to convert that enthusiasm into booked business. Pairing co-branded content with a personalized website gives advisors everything they need to present Windstar confidently, from first inspiration through to booking.”
Additionally, Windstar has also announced a limited-time offer for a complimentary All-In package (wi-fi, gratuities, and select beer, cocktails and wine) across select sailings. The offer is available on voyages sailing through June 30, 2027. With itineraries spanning more than 330 ports worldwide—including Europe, the Caribbean, Costa Rica and the Panama Canal, Alaska, Canada and New England, Japan, the South Pacific, and Asia.
For more information, visit inspires.to/windstar/experiences.
