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Holland America Line (HAL) has enhanced its pre-boarding guest experience with new technology to make embarkation easier.

The cruise line has added the use of mBark facial recognition and the VeriFLY vaccine verification program in all of its U.S., Canadian and European homeports. mBark is a mobile system that enables guests to check in for their cruise in less than 10 seconds, while the VeriFLY digital wallet for COVID-19 credentials offers a solution for proof of vaccination and test results.

“Holland America Line continues to look for ways that make the cruising experience better for our guests as we navigate protocols and best practices for today’s travelers,” said Gus Antorcha, president of Holland America Line, in a press statement. “We recently completed testing with VeriFLY and mBark on a few sailings, and the most common comment from guests was, ‘That’s it?’ because it’s so fast and efficient.”

HAL’s new mBark facial recognition system allows guests to upload their photo and all necessary pre-travel information prior to embarkation. Following a face scan at the terminal, guests can then move through the touchless check-in process in around 10 seconds, significantly reducing embarkation time. SKO Systems, based in London, England, designed and implemented mBark for Holland America Line.

VeriFLY allows guests to upload their proof of vaccination and test result information to the cruise line using an app, providing a means of screening prior to arrival. Once registration is complete, guests only need to show their VeriFLY QR code or “pass” (digital or printed) to the check-in agent. The VeriFLY app is available for download at Google Play and the Apple App Store.

VeriFLY launched in Rotterdam in March and will now roll out to other ships in the fleet as they return to cruising. mBark will also launch with ships as they return to service.

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