Saint Lucia to Host Virtual Global Roadshow

The Saint Lucia Tourism Authority is launching a new series of virtual global roadshows for the travel trade on March 23, March 30 and April 6. It’s aimed at travel advisors and reservation staff in Saint Lucia’s main source markets—the U.S., the UK and Canada.

The global roadshows will recreate a FAM trip experience online, highlighting everything from hotels to all of the available activities on Saint Lucia. Participants will get a close-up perspective of Saint Lucia’s hotels, activities and landscape, to show what makes it a compelling destination for visitors.

The roadshows will be hosted live by the sales team in Saint Lucia with market representatives on hand to answer questions and provide specific information.

“Our global roadshow is a complete immersion in our product, a fun and informative Saint Lucian experience from the comfort of home or work. And with the significant increase in new flights this summer, we’re ready to keep our relationships with advisors strong as we educate and inspire,” said Richard Moss, sr. sales manager, U.S. for Saint Lucia Tourism Authority. Moss is referring to the introduction of new nonstop flights from Dallas/DFW (American Airlines), Newark/EWR (JetBlue) and New York/JFK (American Airlines).

Dates for the virtual roadshows are as follows:

March 23, 11:30am – 1pm EST

March 30, 11:30am – 1pm EST

April 6, 11:30am – 1pm EST

The following 11 accommodation partners and one DMC will be taking part:

  • Anse Chastanet & Jade Mountain
  • Bay Gardens Resorts
  • Blue Sky Luxury Villas
  • BodyHoliday & Rendezvous
  • Coconut Bay Beach Resort and Spa & Serenity at Coconut Bay
  • Island Routes
  • Ladera Resort
  • Stonefield Villa Resort
  • Sugar Beach, a Viceroy Resort
  • The Landings Resort and Spa
  • Ti Kaye Resort and Spa
  • Windjammer Landing Villa Beach Resort

To register for the Saint Lucia Virtual Global Roadshows, click here.