There’s more Mexico than ever for your all-inclusive clients: Wyndham Alltra Riviera Nayarit on the Pacific Coast is open for business. The resort is part of Wyndham Hotels & Resorts’ newest brand that offers an upper-midscale all-inclusive resort experience, and is part of their strategic alliance with Playa Hotels & Resorts.

Wyndham Alltra Riviera Nayarit is located in Nuevo Vallarta, known for its stunning beaches, marina and golf courses. The 229-room family-friendly property has three pools, a 10,000 sq.-ft. spa, 12 restaurants and bars, a Camp Alltra kids club and daily beachfront fitness classes. The ample suites are great for families and home base for things like daily group sports, a bike tour of Nuevo Vallarta, chef tastings, scuba diving and deep-sea fishing excursions plus nightly entertainment including theme nights and spectacular shows.

The resort is currently offering a special rate to celebrate its grand opening.

“As the world’s largest hotel franchising company, Wyndham offers experiences to make travel possible for all,” said Gustavo Viescas, senior v.p., Latin America and Caribbean Region, at Wyndham Hotels & Resorts, in a press statement. “Wyndham Alltra is an exceptional addition to our collection of brands, and we’ve seen great success working with Playa Hotels & Resorts to curate a stress-free and fun-filled premium travel experience at an affordable price point. We look forward to welcoming guests to this Mexican location.”

Curious about the name? “Alltra” is an homage to “All Inclusive Travel for All,” keeping with Wyndham’s mission of delivering exceptional experiences to the everyday traveler. The new brand offers upscale food and beverage, services, amenities and activities with an expressive local flavor at an exceptional value.

“Our Wyndham partnership has proven to be very successful,” said Fernando Mulet, executive v.p. and CIO of Playa Hotels & Resorts. “The Wyndham Alltra Brand is well suited for the Puerto Vallarta destination, and with this third location we look forward to welcoming more families and giving them the opportunity to create unmatched memories to last a lifetime. It is a pleasure to be a part of an alliance that brings families and friends together.”

For more information, visit alltrabyplaya.com